It really has been quite the year for the team at Seven. We’ve grown in numbers, welcomed new clients and moved into our own office (miraculously, the one we had pre-pandemic, it’s like being back at home).
Across all of our clients, online media coverage has secured an estimated 66 million views with an additional 1.4 million on social media. Print stories in newspapers and magazines have amassed a circulation of 30 million, and broadcast PR has reached a potential 45 million people on TV, and 38 million on radio.
2023 kicked off with securing an interview for Dame Wendy Hall on BBC Radio 4’s Today programme, guest edited by John Lewis’ Sharon White, for the Longitude Prize on Dementia – funded by Alzheimer’s Society and Innovate UK and delivered by Challenge Works – and has been rocketing along at full pace right the way through to December.
Big PR highlights this year include announcing Cushon’s acquisition by NatWest, securing interviews for the pensions and savings fintech with Ian King on Sky News and with Patrick Hosking in the Times.
Mastercard’s Strive UK took over Manchester’s Trafford Centre for the return of Thrive Street, showcasing local start-ups and small businesses, with Strive UK ambassador and retail guru Mary Portas shining a spotlight on the need to support SME resilience in a fast moving economy.
Mastercard partnered with Sibstar and the Alzheimer’s Society to launch a new credit card to help families and their relatives who are living with dementia to keep an eye on finances and track spending.
CRIF launched its second Banking on Banks report, which found that young Brits are shunning bricks and mortar banking and are the least likely in Europe to choose a bank based on it having a nearby branch (something which is still important on the continent).
Fuse unveiled its ‘Vulnerability Report’ looking into the current state of play for consumers, how lenders were responding, and more broadly, perspectives on the future of consumer borrowing. The report was launched at a roundtable at The Shard where Sho Sugihara (Fuse’s CEO and Co-Founder) was joined by senior figures from across the lending, banking and not-for-profit sectors, including some of the UK’s largest high-street banks to discuss the report’s findings and best-practice sharing.
In August, Sonovate revealed that four in 10 senior decision-makers at small and medium-sized firms were worried about the futures of their companies because they struggled to access financing from high street banks, part of a larger report all around lending, funding and finance for SMEs.
Winners of the Water Discover Challenge from Ofwat’s Innovation Fund – delivered by Challenge Works – continued to draw attention to novel solutions to tackle major challenges facing the UK water sector, including technologies that prevent tree roots damaging water and sewage pipes and causing blockages.
Building on the success of the Today Programme interview in January, the Longitude Prize on Dementia, announced its semi-finalists, securing global coverage every evening for a week on BBC World Arabic and a double page feature of the AI innovations being developed in the Daily Mail.
Finally – ending the year on a high – this week a report we authored for Zest Benefits (looking at which benefits people value the most) featured in The Times as well as a number of HR trade publications.
To everyone that has helped us make 2023 such a success, thank you! We’re looking forward to another stellar year in 2024.
Merry Christmas and a Happy New Year from all the team at Seven.
About Seven Consultancy
It’s our mission to create purposeful customer-led communications that drive genuine impact for the partners we work with – whether that be shifting mindsets, raising awareness or scaling the business.
We work in partnership with our clients to reach their intended audiences through media and influencer engagement using insight, clear storytelling and creative, differentiated activity.
We are committed to supporting positive disruptors and purpose-led businesses, working in partnership with comms and marketing teams as an extension of their in-house team and achieving shared goals.
To find out more about us and how to work with our team get in touch firstname.lastname@example.org