Finalist announcement: to promote the 15 finalists among B2C and B2B audiences
• In Phase II we focused on maintaining B2B coverage, using the 15 solutions as real examples of how innovative products – powered by Open Banking – can transform the way people, particularly the financially vulnerable, manage their money.
• This also allowed us to lay the foundations for the consumer campaign.
• Alongside trade press, we wanted to achieve national/consumer coverage in this period to keep journalists up-to-date with Open Up 2020 and establish a base level of awareness for the finalists among consumers, particularly as we knew many consumers are sceptical about the security of Open Banking and there are hurdles to overcome in the adoption of them.
• The second anniversary for Open Banking fell in Phase II and so, to capitalise on the media interest around this, we conducted another piece of consumer research. We placed the story ‘Top apps to keep your 2020 money resolutions on track’ using the research exclusively with Mirror Online which was widely syndicated across Reach Plc titles in print and on online resulting in dozens of pieces of regional coverage including backlinks to the Open Up 2020 website – building credibility and SEO.