The Longitude Prize is a £10m prize fund run by Nesta Challenges, with an £8m payout, that will reward a team of researchers who develop a point–of–care diagnostic test that will conserve antibiotics for future generations. The test must be accurate, rapid, affordable and easy to use anywhere in the world.
The prize launched in 2014 following a public vote supported by the BBC in which they chose to focus the prize on antimicrobial resistance (AMR). In 2019, Seven was asked by the Longitude Prize to begin supporting its PR and communications.
At the time it had a modest but positive track record of achieving international coverage, particularly in India, however its media profile in the UK had declined since its launch. Seven was charged with raising Longitude Prize’s profile in the UK, particularly among the AMR and medtech communities and to increase public awareness of antibiotic resistance.