Project Description

Positioning CRIF as an open banking leader

CRIF is a leading European provider of consumer and business credit information, enabling banks and other financial institutions to harness innovations like open banking, data and advanced analytics to understand their retail and business customers in detail, with unmatched speed and accuracy.

Seven was asked to support CRIF in increasing awareness of its services to a UK banking and financial services audience, helping to position it as a leader in open banking services, as well as increasing its profile with target media in the financial, fintech and credit sectors.

Our Approach

To support CRIF on its objectives and ensure its insights were timely and relevant, Seven developed a communications plan focused on banking services during the cost of living crisis.

This included:

– Coordinating cross-European consumer research looking at attitudes towards banks and financial providers, and what consumers want to see from their provider during the challenging economic period

– Using these Europe-wide findings to develop a report looking at these attitudes across Europe and how advances in data and analytics could enable providers to better meet customer needs

– Developing a 3-month communications plan ahead of the launch, trailing key UK findings to target media, ahead of a full report launch at a major industry event and then follow-up media activity to sustain impact

– Supporting PR activity in other non-UK markets, creating a set of toolkits tailored to each country’s audience, highlighting key research findings, newsworthy angles and suggested social media content

The Results

The campaign secured coverage in several key titles read by a financial audience. This included City AM, Bloomberg, Evening Standard, The Independent and Yahoo! Finance.

As well national and international coverage, we achieved pick-up in a range of media for target sectors, including fintech and credit-focused outlets. Sentiment across coverage was positive towards CRIF and all articles carried statements from the company’s Managing Director the UK & Ireland, helping to increase her profile amongst key audiences.

Overall, the activity generated 50 pieces of coverage, with an estimated 1 million views from readers across all articles. As well as the targeted communication plan, the report and its findings have since created several standalone press and social media opportunities, along with helping facilitate over two hundred new business leads and networking opportunities for the client.

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