Project Description

Currensea’s ‘Powered by’ – embedded finance opportunities for the charity sector

Currensea offers a money-saving debit card linked to a user’s existing bank account that can be used in the UK and abroad to remove the foreign exchange fees usually leveraged by banks on overseas transactions. Currensea users can access savings of at least 85% – and up to 100% – on every transaction abroad compared to banks and other card providers.

Currensea’s unique ‘Powered by’ B2B offering was launched in Q4 2021 as an additional business offering to allow charities and other organisations to offer branded debit cards without implementing the costly infrastructure and meeting regulatory burdens needed to launch a new debit card. Charity donations can be made from the savings made on overseas transactions and via the round-up function for UK transactions.

The branded cards are an effective tool for charities to drive supporter donations, engage with their donor base and support their own marketing efforts.

The cards can also be used by corporates as an employee benefit, providing employees with branded card allowing them to both make charitable donations and reduce foreign exchange fees when spending abroad.

Seven supported on the launch of this feature with Currensea’s first partner in late 2021 and lead on subsequent launches as major new partners came on board throughout 2022. We were tasked with raising awareness and understanding of the new feature, a key focus for Currensea, to support future partnership activity.

Our Approach

To launch Currensea’s ‘Powered by’ offering, we leveraged our existing fintech media contacts to generate initial coverage of the launch and lay the foundations for the upcoming major partnership announcements in 2022.

To maximise the impact of these announcements we liaised directly with the communications teams at Currensea’s partners from an early stage to develop plans and engaging press releases specifically tailored for fintech and charity media.

The Results

Currensea 'Powered By' stats

For our first major announcement post-launch, a partnership with St Martin-in-the-Fields Trust, we placed the story exclusively with the Evening Standard – a hugely impactful piece of coverage which resulted in numerous inbound requests from Currensea’s potential partners and was credited with helping finalise discussions that were already happening.

In addition, this announcement received extensive coverage in the fintech trade press and has provided a valuable piece of content for Currensea to use in business development and fundraising conversations.

As well as the fintech and charity trade press, this campaign also provided an opportunity to engage with other sector media whilst discussing new partnership announcements including real estate (through Currensea’s partnership with Knight Frank), healthcare (Royal Society of Medicine and Royal Trinity Hospice) and education (Founders4Schools). This approach was key to maximise the impact of announcements and reach prospective new partners by demonstrating a use case in their industry.

In 12 months since the ‘Powered by’ relaunch, we have secured over 80 pieces of coverage for this B2B offer including Evening Standard, Yahoo Finance!, AltFi, The Fintech Times, The Paypers, Fintech Finance, UK Fundraising, Charity Times and Employee Benefits – with over 30m views and 56% of all article including a link back to Currensea’s website to drive traffic (a priority for Currensea) to support new lead generation.

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